Matt handles all the inside marketing as well as Empire’s social media accounts.
Have you seen a post from Empire on Facebook, Instagram, Twitter, or Linkedin recently? That article, tip or special was created by Matt. He is also responsible for running social media ads on Facebook to promote our products and services. Basically his job is to post informative, helpful content that attracts the interest of someone needing property management, leasing a home, buying a home, selling a home, or looking for investment property. That’s a lot of different aspects of the company to cover in a week in addition to his frequent live-streaming of our events and presentations. Between monthly specials, new posts, 2 weekly podcasts, and frequent networking/training events, he has his hands full covering all that Empire does in a week.
When it comes to content to share, Matt looks for things that will engage people. We love it when a good conversation is started by a post! Whether someone is finding us for the first time through a post or they already follow our page, Matt’s goal is to post something he thinks will retain them as an audience member. His posts focus on property management, real estate, and the cities we operate in, but it is also usually something he thinks is special or important.
General news is posted to keep everybody updated, and ads are run promoting Empire products and services such as our rental estimator or an ebook as a way to educate people. Sometimes they are more visual content like photos or videos promoting Steve Rozenberg’s podcasts, and you can also find Matt brodcasting live on Facebook having a little fun around the office. This footage is his way of introducing you to the team behind the scenes so you can actually put faces to the names of the people you’re working with at Empire.
If you are searching online for property management, leasing a home, or even when to buy or sell a home investment properties, you are likely to find a website or Facebook post from Empire in the search results.
Google MyBusiness controls the information contained in the map pins you see in search results as well as the company information listing that appears on the right side of search results. Matt puts a lot of effort in our MyBusiness listing adding new photos and posts each week to keep it fresh and updated with new content. A lot of Matt’s job includes finding new ways to connect with landlords and investors so they can learn more about the company, the staff, our property management services, our investor resources and more. SEO (search engine optimization) is important to Matt’s job in improving our appearance in search and social media.