Steve talks with Brenda Esquivel about her duel role in leasing as well as marketing.
On the leasing side, Brenda helps process the applications and checks the validity of all the information. The time it takes to process an application varies on how quickly the applicant gets all the necessary information to Empire Industries. Brenda finds that the US has more software options available to help with the application process. Empire firmly believes in doing a thorough tenant screening process which explains are 1% eviction rate.
Brenda also helps support Empire’s marketing team by helping post on the social media accounts and interact with people. She is currently taking some marketing courses to stay up-to-date on the ever changing strategies in marketing.